Mailshake Pricing 2025: Plans, Features, and Costs Explained

Understanding Mailshake’s 2025 Pricing Structure

Mailshake is a sales engagement platform built for teams that rely heavily on cold email, phone outreach, and LinkedIn to connect with prospects. As of 2025, its pricing is structured around three main tiers, each designed to scale with the size and complexity of your outreach operations. Unlike some tools that charge per email or per campaign, Mailshake focuses on per-user pricing with annual and monthly billing options, making it easier to forecast costs as your team grows.

The platform is particularly popular among B2B sales teams, agencies, and founders who want to automate follow-ups, manage multiple email accounts, and integrate with CRMs like Salesforce, HubSpot, and Pipedrive. The pricing reflects this focus: basic plans support simple email sequences, while higher tiers unlock phone dialers, LinkedIn automation, and advanced analytics.

Mailshake’s Core Plan Tiers in 2025

Mailshake currently offers three primary plans: Starter, Email Outreach, and Sales Engagement. Each tier builds on the previous one, adding more channels, more seats, and more advanced features. All plans include unlimited users and unlimited emails, which is a significant advantage for teams that send high volumes of outreach.

Here’s a high-level overview of the 2025 pricing and what each plan is best suited for:

Annual billing offers a discount of roughly 15–20% compared to monthly, which can add up quickly for teams of five or more. There is no free plan, but Mailshake does offer a free trial that lets you test the core features before committing to a paid subscription.

Starter Plan: Getting Started with Cold Email

The Starter plan is the entry point into Mailshake’s ecosystem. It’s designed for individuals or small teams who are just beginning to scale their cold email outreach. At $25 per user per month (billed annually) or $29 per month (billed monthly), it’s one of the more accessible options for solopreneurs and early-stage sales teams.

Key features included in the Starter plan:

• Connect multiple email accounts (Gmail, Outlook, G Suite, and any SMTP/IMAP provider)
• Automated email sequences with follow-ups
• Unlimited email sends and recipients
• Basic A/B testing for subject lines and content
• Unlimited warmup for new domains and inboxes
• AI-powered email writing assistant (SHAKEspeare)
• Basic analytics: open rates, reply rates, and click tracking
• CRM integrations (Salesforce, HubSpot, Pipedrive, and others)

This plan is ideal if your primary goal is to run email-only campaigns at scale. It supports connecting multiple email accounts, which is useful for teams that want to distribute sends across different inboxes to improve deliverability. The AI writing assistant helps craft personalized messages quickly, and the unlimited warmup feature is valuable for new domains or inboxes that need time to build sender reputation.

Email Outreach Plan: Scaling Email Campaigns

The Email Outreach plan is the mid-tier offering, priced at $45 per user per month (annual) or $59 per user per month (monthly). It includes everything in the Starter plan and adds several advanced features that are useful for teams that are already comfortable with cold email and want to optimize performance.

Additional capabilities in the Email Outreach plan:

• Advanced scheduling and throttling controls (pace sends across days and times)
• More robust A/B testing (multiple variants, better reporting)
• Enhanced analytics and reporting dashboards
• Higher limits on campaign size (up to 5,000 recipients per campaign)
• Improved personalization tools (dynamic fields, custom variables)
• Priority support access

This plan is a strong fit for sales teams that are running multiple concurrent campaigns and need more control over send rates, timing, and performance tracking. The advanced scheduling and throttling features help avoid triggering spam filters by spreading sends more naturally over time. The improved analytics make it easier to identify which sequences, subject lines, and CTAs are driving the best results.

For teams that are still focused primarily on email but want more sophistication than the Starter plan offers, Email Outreach strikes a good balance between cost and capability.

Sales Engagement Plan: Full Multi-Channel Outreach

The Sales Engagement plan is Mailshake’s most comprehensive offering, aimed at larger sales teams and agencies that use multiple channels to engage prospects. Priced at $85 per user per month (annual) or $99 per user per month (monthly), it includes everything from the lower tiers plus phone and LinkedIn automation.

Key features exclusive to the Sales Engagement plan:

• Power phone dialer with unlimited free minutes for North American numbers
• Ability to run outreach from up to five different email accounts
• Five dedicated phone numbers for the dialer
• LinkedIn automation tools (automated connection requests, InMail, and follow-ups)
• 2,500 monthly credits for the Data Finder (contact and company lookup)
• Advanced CRM sync and workflow automation
• Dedicated support and onboarding resources

This plan is designed for teams that want a unified dashboard for email, phone, and LinkedIn outreach. The phone dialer integrates directly into sequences, so reps can make calls and log outcomes without switching tools. LinkedIn automation helps scale social selling efforts, and the Data Finder credits make it easier to build prospect lists with verified contact information.

Agencies and larger sales organizations often choose this plan because it consolidates multiple outreach channels into a single platform, reducing context switching and improving team efficiency. The higher price point is justified by the added channels, more seats, and better support.

What’s Included Across All Mailshake Plans

Regardless of which tier you choose, Mailshake includes several core capabilities that are consistent across all plans:

• Unlimited users and emails: No hard limits on team size or volume, which is rare among cold email tools.
• Multiple email providers: Works with Gmail, G Suite, Outlook, Office 365, and any email that supports SMTP/IMAP.
• CRM integrations: Native connectors for Salesforce, HubSpot, Pipedrive, and others via API.
• Automated sequences: Set up multi-step email and follow-up workflows with delays and conditions.
• Analytics and reporting: Track opens, replies, clicks, and conversions at the campaign and user level.
• Personalization tools: Use merge tags, custom fields, and dynamic content to tailor messages.
• Deliverability support: Warmup tools, throttling, and best practices to improve inbox placement.

These shared features mean that even on the Starter plan, you get a fully functional cold email platform. The differences between tiers are mostly about scale, channel support, and advanced controls rather than basic functionality.

Who Should Choose Which Mailshake Plan?

Selecting the right plan depends on your team size, outreach volume, and channel mix. Here’s a practical guide to help you decide:

Solopreneurs and Small Teams (1–3 people)

If you’re a founder, freelancer, or small sales team just starting with cold email, the Starter plan is usually sufficient. It gives you everything you need to run automated sequences, connect multiple inboxes, and track basic metrics. The AI writing assistant and unlimited warmup are especially helpful when building a new outreach strategy.

Established Sales Teams (4–10 people)

Teams that are already running regular email campaigns and want more control over timing, testing, and reporting should consider the Email Outreach plan. The advanced scheduling, higher campaign limits, and better analytics make it easier to optimize performance at scale. This plan is ideal if email is your primary channel but you want more sophistication than the Starter tier provides.

Agencies and Large Sales Organizations (10+ people)

For agencies and larger sales teams that use email, phone, and LinkedIn together, the Sales Engagement plan is the best fit. The phone dialer, LinkedIn automation, and multi-channel sequences justify the higher cost, especially when you factor in time saved and improved conversion rates. The ability to use multiple email accounts and phone numbers per user is also valuable for teams that manage multiple clients or territories.

Cost Considerations and Budgeting Tips

Mailshake’s per-user pricing means costs scale linearly with team size. For example:

• 5 users on Starter: ~$125–$145/month
• 5 users on Email Outreach: ~$225–$295/month
• 10 users on Sales Engagement: ~$850–$990/month

To manage costs effectively:

• Start with the lowest plan that meets your current needs and upgrade as you scale.
• Use annual billing to save 15–20% on the monthly rate.
• Take advantage of the free trial to test deliverability and workflow fit before committing.
• Monitor usage of Data Finder credits and dialer minutes to avoid unexpected overages on international calls.

For very small teams or those with limited budgets, it’s worth comparing Mailshake against alternatives that offer lower entry points or credit-based pricing, especially if you’re not sending thousands of emails per month.

Mailshake vs. Alternatives: Where It Stands in 2025

Compared to other cold email and sales engagement tools, Mailshake stands out for its:

• Unlimited users and emails across all plans
• Strong multi-channel support (email, phone, LinkedIn) in the top tier
• Focus on deliverability and warmup tools
• Simple, predictable per-user pricing

However, some competitors offer:

• Lower entry prices for very small teams
• Free plans or longer free trials
• More flexible credit-based systems for email and data lookups
• More advanced AI personalization or LinkedIn automation

The best choice depends on your priorities: if you value simplicity, unlimited volume, and a clean multi-channel interface, Mailshake is a strong contender. If you need a free tier or more granular control over credits and sends, other tools might be worth exploring.

Frequently Asked Questions

Is there a free plan for Mailshake?

No, Mailshake does not offer a free plan. However, it does provide a free trial that lets you test the platform’s core features before subscribing to a paid plan.

Can I use Mailshake with Gmail and Outlook?

Yes, Mailshake supports Gmail, G Suite, Outlook, Office 365, and most email providers that allow SMTP and IMAP connections. You can connect multiple accounts across different providers.

Does Mailshake include phone and LinkedIn outreach?

Phone and LinkedIn outreach are included in the Sales Engagement plan. This tier provides a power phone dialer with unlimited free minutes for North American numbers and LinkedIn automation tools for connection requests and follow-ups.

How does Mailshake handle deliverability?

Mailshake includes built-in warmup tools for new domains and inboxes, throttling controls to pace sends, and best practice guidance to improve inbox placement. It also offers training and support resources to help teams maintain good sender reputation.

Can I switch plans later?

Yes, you can upgrade or downgrade your plan at any time. Your costs will be prorated, so you’ll only pay for the difference (or receive a credit) based on your current billing cycle.

Are there limits on how many emails I can send per day?

Mailshake does not impose hard daily limits on email volume. Instead, it encourages responsible sending through throttling and scheduling controls to avoid spam filters and maintain deliverability.

What CRM integrations does Mailshake support?

Mailshake integrates with major CRMs including Salesforce, HubSpot, Pipedrive, and others via native connectors and API. This allows for seamless syncing of contacts, activities, and deal stages.

Written by

Sneha Tete

• Integrated M.A. in Applied Linguistics, University of Hyderabad
• 5+ years in editorial, instructional, SEO, and research-based writing

Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to theskillvault,  crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living. Her writing and insights reflect the belief that beauty, happiness, and wellness…